6 days ago

The End of Mobile Phones: Mark Zuckerberg's Vision for Smart Glasses

In an era where smartphones have become an inseparable part of our lives, Mark Zuckerberg, CEO of Meta, has made a groundbreaking...

Nov 15

Apple's Service Fee on Meta Ads: What It Means for Agencies and Advertisers

Apple’s 30% commission on in-app purchases has been a controversial topic for years. In 2022, this policy was expanded to include “boosted p

Jul 8

Disney Expands Interactive Ad Innovations with Advergaming & Shoppable CTV Ads

Disney, a leader in choice-based and viewer-initiated advertising, has unveiled exciting new interactive ad formats.

Jul 2

TikTok Users Continue To Grow And Evolve

TikTok attracts millions of users from all age groups with its short-form video format and viral trends.....

Jun 25

The Widespread of AI Adoption is Transforming Industries and Redefining Marketing Strategies

AI adoption is rapidly increasing in industries like healthcare, finance, retail, and automotive. Generative AI (gen AI) presents significan

Jun 11

INSTAGRAM IS TESTING ADS THAT ARE ‘UNSKIPPABLE’ AND CAN'T BE SCROLLED PAST

Instagram is trying out something new called "ad breaks." This means that when you're scrolling through your feed, you might have to stop...

Jun 4

The Rise of Social Media as a Search Engine

The role of social media has evolved beyond communication. Social media platforms are transforming into powerful search engines,...

May 27

WhatsApp to Launch New AI Feature for Generating Profile Photos

Meta-owned messaging platform WhatsApp has been going through several changes. Meta’s super keen to become a key player in the generative...

May 22

Exploring the UAE's Thriving E-Commerce Landscape

Let's take a closer look at the specifics, focusing on key insights and facts that define this booming E-Commerce industry.

May 20

Dubai School Buses to Feature Ads, Announces RTA