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Sep 27, 2020
GLOBAL BRANDS ADVANCE TOWARDS 'HOLY GRAIL' OF CROSS-MEDIA MEASUREMENT
Advertisers have long struggled with poor quality data that does not allow them to properly assess how best to invest their ad budgets...
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Sep 20, 2020
YOUTUBE INTRODUCES – YOUTUBE SHORTS
Google enters the short-form video content category beginning with YouTube Shorts, a new feature being tested in limited markets. An...
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Sep 13, 2020
GOOGLE IMAGES INTRODUCES ‘LICENSABLE' BADGE & SEARCH FILTER
Google has announced an update to Google Images designed to make it easier to license pictures that are covered by copyright. This...
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Sep 6, 2020
WHY CONVERSION MODELLING WILL BE CRUCIAL IN A WORLD WITHOUT COOKIES
After the introduction of regulations (GDPR in the EU and CCPA in the USA), many publishers, advertisers, data vendors and technology...