Sep 27, 2020
GLOBAL BRANDS ADVANCE TOWARDS 'HOLY GRAIL' OF CROSS-MEDIA MEASUREMENT
Advertisers have long struggled with poor quality data that does not allow them to properly assess how best to invest their ad budgets...
Sep 20, 2020
YOUTUBE INTRODUCES – YOUTUBE SHORTS
Google enters the short-form video content category beginning with YouTube Shorts, a new feature being tested in limited markets. An...
Sep 13, 2020
GOOGLE IMAGES INTRODUCES ‘LICENSABLE' BADGE & SEARCH FILTER
Google has announced an update to Google Images designed to make it easier to license pictures that are covered by copyright. This...
Sep 6, 2020
WHY CONVERSION MODELLING WILL BE CRUCIAL IN A WORLD WITHOUT COOKIES
After the introduction of regulations (GDPR in the EU and CCPA in the USA), many publishers, advertisers, data vendors and technology...
