Nov 15
Apple's Service Fee on Meta Ads: What It Means for Agencies and Advertisers
Apple’s 30% commission on in-app purchases has been a controversial topic for years. In 2022, this policy was expanded to include “boosted p
Jul 8
Disney Expands Interactive Ad Innovations with Advergaming & Shoppable CTV Ads
Disney, a leader in choice-based and viewer-initiated advertising, has unveiled exciting new interactive ad formats.
May 20
Dubai School Buses to Feature Ads, Announces RTA
Dubai's Road and Transport Authority (RTA) announced that school buses can now display advertisements inside and outside...
Apr 14, 2021
Content Is King But Engagement Is Queen. Be Social, Don’t Just Do Social.
And without the queen, the king falls apart because the queen is his right-hand woman. Just having a website and social media channels,...
Oct 25, 2020
GOOGLE ANNOUNCES NEW AI UPDATES
Google’s new updates include changes that will impact what sites Google ranks in the search engine’s AI. Google BERT BERT is a technique...
Oct 18, 2020
NEW WAYS TO USE NEW MARKETING REALITIES OF AR, VR & MORE
How amazing would it be to have a call with your client in virtual reality instead of Zoom? See what your office makeover could look like...
Jun 7, 2018
INFLUENCERS WILL BE ABLE TO MONETIZE THEIR CONTENT ON FACEBOOK’S UPCOMING PLATFORM
Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video...
May 31, 2018
YOU CAN TRACK YOUR INFLUENCER MARKETING!
Influencers are now part of a form of marketing in which their persuasive posts focus on attracting people or the market (B2C) or target...
Dec 19, 2017
SNAPCHAT LENS STUDIO-AUGMENTED REALITY
Snapchat’s has introduced in September 2015 more than 3,000 lenses, and they’re they are largely responsible for popularizing augmented...
Dec 7, 2017
INSTAGRAM ALERT : A NEW FACE OF INSTAGRAM STORIES
Instagram is giving brands a new reason to invest in producing higher-quality Stories. It will now automatically save Story posts, which...