Nov 15
Apple's Service Fee on Meta Ads: What It Means for Agencies and Advertisers
Apple’s 30% commission on in-app purchases has been a controversial topic for years. In 2022, this policy was expanded to include “boosted p
May 31, 2021
INSTAGRAM AND FACEBOOK USERS CAN NOW FINALLY HIDE LIKE COUNTS
Facebook and Instagram will give users the choice to hide “Like” counts on their own posts as well as others' posts that appear in their...
Apr 27, 2021
Twitter Introduces New 'Super Follow' Button
Twitter is trying the "Super Follow" button as the first step towards making Twitter a monetized place. The users can call Super...
Apr 14, 2021
Content Is King But Engagement Is Queen. Be Social, Don’t Just Do Social.
And without the queen, the king falls apart because the queen is his right-hand woman. Just having a website and social media channels,...
Jul 19, 2018
FACEBOOK IS BRINGING AUGMENTED REALITY ADS TO THE NEWS FEED
With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of...
Jun 7, 2018
INFLUENCERS WILL BE ABLE TO MONETIZE THEIR CONTENT ON FACEBOOK’S UPCOMING PLATFORM
Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video...
May 31, 2018
YOU CAN TRACK YOUR INFLUENCER MARKETING!
Influencers are now part of a form of marketing in which their persuasive posts focus on attracting people or the market (B2C) or target...
Jan 23, 2018
WHATSAPP OFFICIALLY LAUNCHES ITS APP FOR BUSINESSES IN SELECT MARKETS
WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the...
Jan 17, 2018
BRANDED CONTENT IS KING
Facebook is always developing new features to give users a more continuous and useful experience. Unfortunately, that doesn’t always work...
Dec 19, 2017
SNAPCHAT LENS STUDIO-AUGMENTED REALITY
Snapchat’s has introduced in September 2015 more than 3,000 lenses, and they’re they are largely responsible for popularizing augmented...
