Feb 13
Introducing Ramadan Social Media Trends
In the dynamic world of Fast-Moving Consumer Goods (FMCG) in the UAE, the upcoming Ramadan season presents a plethora of opportunities...
Feb 7
WHERE GAMING IS HEADED: GAMING TRENDS 2024
The gaming industry has come a long way since the days of Pong and Space Invaders. Today, video games are a multi-billion dollar industry...
Jan 30
Reviving Shared TV Experiences: Strategies for Marketers in the Connected TV Era
Shared TV viewing, once considered a thing of the past, is making a resurgence, especially with the growing trend of co-viewing on...
Jan 25
Exploring the Metaverse: How Global Brands are Transforming Customer Engagement and Revenue Generation
As global brands extend their reach, many are venturing into the metaverse to connect with customers, promote their products, and boost...
Jan 23
2023 Reflections and 2024 Projections: The Shifting Dynamics of Social Media Platforms and Influencer Marketing
In the dynamic landscape of social media, the past year has witnessed a significant surge in social e-commerce integration, marked by...
Nov 29, 2023
Navigating the Landscape of Out-of-Home Advertising: Trends, Technology, and Impact.
Out-of-home (OOH) advertising has evolved into a versatile medium, encompassing both digital and static panels that deliver messages...
Nov 20, 2023
20 Years Soaring High: Etihad Takes You Back in Time in its Latest Campaign
Etihad has recently launched its latest campaign, marking 20 years since its inaugural flight to Beirut. This Arabic-first campaign...
Nov 8, 2023
Crunch-Free Gaming: 'Doritos Silent' Eliminates Snacking Sounds Using AI
Doritos, the iconic snack brand, has revolutionized the gaming experience with its latest innovation: 'Doritos Silent,' an AI-powered...
Nov 1, 2023
Embrace the Challenge: Under Armour's Run Series 2023 Hits Dubai!
Dubai is gearing up for an adrenaline-fueled November as Under Armour proudly presents the 'Run Series 2023,' a thrilling initiative...
Oct 26, 2023
TikTok Introduces 'Out of Phone': an innovative OOH ad solution
In partnership with various DOOH agencies, TikTok has unveiled its Out of Phone out-of-home (OOH) ad solution, enabling brands to extend...
