AL FAHIM GROUP, A LEADING BUSINESS IN THE UAE, APPOINTS GARAGE366 AS MEDIA & CREATIVE AGENCY

Garage366 is very proud of the recent win and is honoured to have been selected as the media and creative agency of Al Fahim Group a reputable family business which was previously held by leading multinational agencies for more than a decade.

Ahmad Sabra, Managing Director & Founder, says: “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions."

Al Fahim Group subsidiaries engages in automotive, hospitality, industrial, property investment, and travel & tourism businesses in the UAE. While servicing all subsidiaries, Garage366 will be focusing on Al Fahim Automotive which represents one of the most well known brand in the automotive sector most notably Mercedes-Benz (EMIRATES MOTOR COMPANY & EASTERN MOTORS ).

This achievement amongst others is attributed to the dedication and talent of the team. Sabra explains that the process of continual learning is a key aspect of the agency’s work ethic and contributes largely to the success of their work. “Our knowledge of the business stems from our past professional experiences.

According to Sabra, “unforgettable human experiences in advertising can only ever be achieved when prioritizing each and every working relationship.” He believes that the agency’s partnership assures a commitment, which goes beyond client expectations: “Our agency has an edge over others because we treat everyone as partners, demonstrating an equal measure of respect, shared passion and transparency. This belief and the ongoing effort of Garage 366 in providing dedicated services that go beyond the parameters of conventional agency offerings are key to their success.

Another key driver to business success, Sabra, stresses is isolating the gap in the market and going for it: “When most companies strive to be better than their competition and try to beat them at their own game, we found a whole new game by identifying the gap in the market: Creativity, Service, and applying Global knowledge to the Local brands.” He further explains that the market is short of companies that have a local understanding of international capabilities and resources stating, “We aim to bridge that gap in areas where larger agencies are unable to provide this service by recruiting eager and passionate people with international work experience and providing them with the local knowledge through constant learning and on-going trainings. This put at the core of our business has resulted into our service and product being remarkable and innovative.”

Within two years of its inception, Garage366 has earned a high level of achievement and recognition locally and regionally with over twenty five accolades across different awards ceremonies; MENA Digital Awards, Festival of Media MENA and Sports Industry Awards. In March 2017, Garage366 was crowned MENA Digital Agency of the Year at MENA Digital Awards ceremony and earned two gold awards in “Best use of Mobile”, one gold award in “Best integrated Digital Media Campaign, and one gold award in “Best use of Digital Media” with most of the remaining awards being in the digital sector.

Sabra said: “We are extremely proud of the innovation and award-winning work achieved in partnership with our existing clients, and we hope to build a solid partnership with Al Fahim Group through our profound expertise in integrated communication strategies, thorough understanding of the evolving media scene with digital at its core, ability to add value to their investments, and our data & insights driven solutions.

Sabra concludes that the client base at Garage 366, will continue to grow as long as there is continuity and dedication to the human element of the work process. “We plan to nurture and sustain our working partnerships to guarantee long-term collaboration and further diversification of our offerings in communications.